The key challenge is not to get stuck in your own routine

Alegra O’Hare, Global VP Brand Communications – Originals and Core at Adidas
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Luca Favetta

Senior Director, Global Events and Programs, Hewlett-Packard International, about balancing the creativity and efficiency, setting right KPI's and building strong partnership with an event-agency

Show the way, then get out of the way!

RocÍo Almodóvar Boal, Experiential Marketing Senior Manager for Coca-Cola, Western Europe

Our visitors make our events creative