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Each of our events has a specific goal
Jan Gemrich joined Google 4 years ago while finishing his Masters in International Management Studies at the University of Sydney and the University of Economics in Prague. Gemrich has worked for Google in Prague and London, where he was – amongst other things – responsible for consumer, small, and large advertisers, and agency and acquisition events with budgets up to $1 mln. He currently works in consumer marketing for Google Canada.
Events are the key part of the marketing mix
Alison Williams, Head of Events, L’Oreal Professional UK & Ireland
Marcom Director, Events Microsoft, about key event principles of Microsoft and 4P's of successful event marketing