The key challenge is not to get stuck in your own routine

Alegra O’Hare, Global VP Brand Communications – Originals and Core at Adidas
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Each of our events has a specific goal

Jan Gemrich joined Google 4 years ago while finishing his Masters in International Management Studies at the University of Sydney and the University of Economics in Prague. Gemrich has worked for Google in Prague and London, where he was – amongst other things – responsible for consumer, small, and large advertisers, and agency and acquisition events with budgets up to $1 mln. He currently works in consumer marketing for Google Canada.

Events are the key part of the marketing mix

Alison Williams, Head of Events, L’Oreal Professional UK & Ireland

Björn Wigforss

Marcom Director, Events Microsoft, about key event principles of Microsoft and 4P's of successful event marketing