Show the way, then get out of the way!

RocÍo Almodóvar Boal, Experiential Marketing Senior Manager for Coca-Cola, Western Europe
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Björn Wigforss

Marcom Director, Events Microsoft, about key event principles of Microsoft and 4P's of successful event marketing

Victor Neyndorff

Strategy director of MOVE People & Experience Marketing about measuring the effectiveness and role of the events in leading your business to success.

«Our visitors make our events creative»

Andrea Faflíková, CEEMEA PR & Event Manager, The LEGO Group
is talking about new era of events, live communication as a mix of live experience, social media & digital, about effective partnership with the agencies, about the real role of the event as communication tool in building company reputation and business development and her own vision.