Show the way, then get out of the way!

RocÍo Almodóvar Boal, Experiential Marketing Senior Manager for Coca-Cola, Western Europe
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Victor Neyndorff

Strategy director of MOVE People & Experience Marketing about measuring the effectiveness and role of the events in leading your business to success.

Tjasa Avgustin

Head of Special Events, Amway Russia, about the strategic role of event in company business development

People do business with people they connect with on a human level

Faye Carter, head of UK Events, Deloitte