The power of imagination

Joachim Sauter, founder and creative director of ART + COM, full professor for "New Media Art and Design" at the 'University of the Arts' Berlin.

Interview by: Kate Kovaleva, head of HelloComputer Studio

After graduating from the academy of fine arts in Berlin, Joachim Sauter studied at the 'German Academy for Film and Television', Berlin. From the beginning, he has focused on digital technologies. Fueled by this interest, he founded ART+COM in 1988 together with other artists, designers, scientists and technologists. Their goal was to practically research this new up-and-coming medium in the realm of art and design. In the course of his work he was invited to participate on many exhibitions. Beside others he showed his work at 'Centre Pompidou' Paris, 'Venice Biennial’, 'Stejdilik Museum' Amsterdam, 'Museum for Contemporary Art' Sidney. He received several awards like the 'Golden Lion, Cannes', the 'D&AD Black Pencil', the 'Ars Electronica Interactive Award', the 'British Academy for Film and Television Interactive Award', ADC New York and ADC Germany Gold and many other national and international awards.

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