S7 Life Changer Park

An experiential park mixing reality and virtual reality to allow the public to live new and thrilling experiences...

AGENCY: MAGIC GARDEN & CHEIL FRANCE

CUSTOMER: SAMSUNG

DATE: 16-19 JUNE 2016

LOCATION: Bibliothèque Nationale de France esplanade (French national library), Paris
 

CLIENT'S BRIEF:

Promote the new Samsung Galaxy S7 smartphone and its ecosystem : the Galaxy S7, the Gear 360 camera with a focus on the Gear VR (Samsung virtual reality headset)

Launch the digital platform www.S7lifechanger.com

Generate massive media coverage and conversation in social media

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