Like a movie

“Like a movie”, the concept is based on a true story. A story that comes from afar, which has its roots in Maserati’s own DNA, which speaks to the world through the language of Italian design, performance, exclusivity...

CUSTOMER: Maserati

AGENCY: Louder

DATE: 25 May 2016

TASK: Organize the launch of the first Maserati Levante crossover

 

CREATIVE CONCEPT

“Like a movie”, the concept is based on a true story. A story that comes from afar, which has its roots in Maserati’s own DNA, which speaks to the world through the language of Italian design, performance, exclusivity. A story that has travelled through time, without ever stopping. Today it comes to us in a new form, to write a new page – Levante.

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