EUBEA — THE INTERNATIONAL FESTIVAL OF EVENTS & LIVE COMMUNICATION — IS THE LARGEST AWARDS SHOW, WHERE THE WINNERS IN 23 CATEGORIES ARE DETERMINED BY AN HONORED JURY OF FORTY INTERNATIONAL CLIENTS AND INDUSTRY EXPERTS. THE FESTIVAL INCLUDES LIVE PRESENTATIONS OF THE SHORTLISTERS, A SOLID BUSINESS AGENDA, ROUNDTABLE DISCUSSIONS, AWARDS CEREMONY WITH GALA-DINNER AS WELL AS A FASCINATING ENTERTAINMENT AGENDA. ALL TOGETHER THIS MAKES THE FESTIVAL ‘A MUST VISIT’ EVENT FOR EVERY EXPERT OF THE LIVE COM INDUSTRY.
The European Best Event Awards is designed to evaluate the best European projects in terms of event organization and the quality and implementation of innovative solutions. The jury traditionally consists of recognized experts and representatives of key corporate clients (ibm, l’oreal, bayer, microsoft, siemens, bmw). To be nominated for EuBea means being recognized with a certificate of quality from major worldwide customers and clients. The Festival is a unique communication platform for industry specialists and clients. Only here over 400 agencies and key corporate clients from 20 European countries gathered together for three days of work, discussions, cooperation and building the industry together!
Day 1. Communication
One of the key benefits of the festival is the opportunity to present projects in front of the jury. For three minutes, all award nominees must present their event to the panel of experts. They briefly outline the highlights of their organization, focusing on key stages, interesting details and answering questions from the jury. Of course, this presentation plays an important role in choosing the winner. Often it happens that video reports provided by the jury don’t present all the details of the project or understand its importance and mission. And it is incredibly interesting to find out who is behind the organization of major events such as “Waterloo”, with a budget of more than 5 million euros and involving more than 200 000 people, or “Hearing Hands”, which had more than 27 million views on YouTube.
The participants were so interested and focused on the presentations, that it gave you a feeling of a modern large-scale workplace. During the coffee breaks the contestants discussed their personal and emotional impressions of what they saw. The rest of the time everybody was occupied with their exceptional mission to pick a winner, set the standards, and determine the direction of the live communications industry for the coming year.
10 years of festival
450 participants from 26 countries
290 registered projects
in 21 categories
9 inspiring presentations
from leaders of the industry
8 round table discussions on relevant themes between clients and agencies
Day 2. Presentations and Ceremony
It seemed that the unspoken theme of the second day of presentations from key agencies was new technologies and their implementation in everyday life.
Are new technologies always needed to organize an event and does it depend on the type of event? Do we consider, for example, electronic registration to be a new technology? Which new technologies should we focus our attention on? What is the role of social networks and how can they help or, conversely, play a cruel joke on the organizers? Well-known players in the global event community like Jens Oliver Meyer (managing director of Jack Morton) and Julius Solaris (founder of EventManagerBlog.com) spoke about these and many other similar topics.
At the same time a number of other operators issued statements that new technologies are not an end in itself. Gillian Ferrabi, Director of Creative Lab Cirque du Soleil, gave an inspiring lecture and presented an alternative view: that new technology does not replace reality, but only helps achieve the greatest possible effect of immersion in the real world, making the stories more vivid and giving stronger impressions. Here it would be appropriate to recall the sensational digital lion which appeared before Angela Merkel came on stage at the opening of Hannover Messe (proect of Insglück Gesellschaft Agency). Or another memorable project by Wieden + Kennedy for the airline S7, which sensed the desires of where people would like to go in the world. For a few minutes a LED-machine analyzed their heart rate, temperature and blood pressure and after some time produced the results. And even though only 49 of the 250 participants had their travel desires sensed in this way, ticket sales of S7 increased by 20% after this project. Many speakers remarked that “Virtuality is the way to an impressive reality!”
The day continued with round table and panel discussions. The most striking, perhaps, was the debate about “Client vs. Agency” on how to build proper communications. If a client makes a mistake, what is the correct way to build a system of interaction between managers that work with post-payments? This and other relevant issues were discussed by the participants for 50 minutes. Finally, the ceremony commenced and the long-awaited announcement of the winners.
The award for European Best Event Award 2015 went to the
Battle of Waterloo Bicentenary Commemoration, a spectacular and visionary reenactment of the battle of Waterloo conceived by VO Communication in partnership with Verhulst Events and Luc Petit Creation. The event also took 1st prize in Public Event category.
It seemed that all market experts agreed that rehearsal, a professional cast, massive participation and scale were still very important in the organization of an event. Despite the fact that “Hearing Hands”, the unspoken rival of “Waterloo”, caused a strong resonance and became the most discussed and controversial project, it gained 1st prize as Best Integrated and Best Hybrid event. However, it is safe to say that this jubilee festival began a series of discussions about contemporary issues in modern events such as current and new formats, perception and effectiveness. Typically, these discussions and “brainstorming sessions” bring about reflection and create the basis for new ideas to emerge. The new ideas, which will be definitly reflected in entry cases of participants of the XI edition of euBEA, which is scheduled for 13-15 October 2016 and is going to take place in fascinating destination of Saint-Petersburg!