You can’t be anything other than authentic if it’s live

Danny Van Otterdyk, Head of Production in the Brand Centre of Excellence in Shell
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The art of creating the world’s No.1 entertainment venue

Steve Sayer, Commercial Director at The O2

The key challenge is not to get stuck in your own routine

Alegra O’Hare, Global VP Brand Communications – Originals and Core at Adidas

Björn Wigforss

Marcom Director, Events Microsoft, about key event principles of Microsoft and 4P's of successful event marketing