People do business with people they connect with on a human level

Faye Carter, head of UK Events, Deloitte
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Alfa-Bank: "We create trends"

«Our visitors make our events creative»

Andrea Faflíková, CEEMEA PR & Event Manager, The LEGO Group
is talking about new era of events, live communication as a mix of live experience, social media & digital, about effective partnership with the agencies, about the real role of the event as communication tool in building company reputation and business development and her own vision. 

Events are the key part of the marketing mix

Alison Williams, Head of Events, L’Oreal Professional UK & Ireland