The goals were: reunite Top Management and employees for a memorable event that aimed to share the company strategies, sign the end of a roadshow started 3 months ago and to close all the activities that celebrated the 25 years of the company.
AUDIENCE: Media World employees and Top Management
LOCATION: Unipol Arena in Casalecchio di Reno (Bologna, Italy)
200sqm led-lights surface, 200sqm stage, 200 colorful led lights, 500mt of struss and light structures, 40 artists on stage, 100 people of staff.
One entire page on main Italian newspapers (Corriere della Sera, La Repubblica, La Stampa, Gazzetta dello Sport, Tuttosport ) with a huge picture of the audience. A short movie for the 25th anniversary of the company, enhanced with many interviews of the employees and emotional contents was played in the main Italian movie theaters.
The client was satisfied with this successful event that motivated the entire company and organization.
Great participation both during the event and in the following weeks
- Show: 40 artists
- Involved persons: 100 people in the staff
- Number of visitors: 3500 people