AGENCY: Sinergie
CUSTOMER: Mediamarket
DATE: 13/11/2016
CLIENT'S BRIEF:
The goals were: reunite Top Management and employees for a memorable event that aimed to share the company strategies, sign the end of a roadshow started 3 months ago and to close all the activities that celebrated the 25 years of the company.
AUDIENCE: Media World employees and Top Management
LOCATION: Unipol Arena in Casalecchio di Reno (Bologna, Italy)
INSIDE:
200sqm led-lights surface, 200sqm stage, 200 colorful led lights, 500mt of struss and light structures, 40 artists on stage, 100 people of staff.
RESULTS:
One entire page on main Italian newspapers (Corriere della Sera, La Repubblica, La Stampa, Gazzetta dello Sport, Tuttosport ) with a huge picture of the audience. A short movie for the 25th anniversary of the company, enhanced with many interviews of the employees and emotional contents was played in the main Italian movie theaters.
CLIENT'S FEEDBACK:
The client was satisfied with this successful event that motivated the entire company and organization.
PARTICIPANTS'S FEEDBACK:
Great participation both during the event and in the following weeks
TECHNICAL DATA:
- Show: 40 artists
- Involved persons: 100 people in the staff
- Number of visitors: 3500 people
