It is no secret that the key to successful events depends on a mutual understanding between the customer and the agency. Much has been said about this subject already. However, not everyone agrees that, in practice, the closest agency representative to the client is the Account Manager. This opinion depends on the "understanding" of it. How can one "reach out to customers", taking into account recent changes in customer behavior and demands, and what trends exist "on the other side of the fence". This is what we have talked about with leading account managers and Client Service Directors of central and eastern Europe.
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