April 2017

2017 Vision

We can all agree that the first quarter of 2017 seems to have sped past in the blink of an eye. With the industry booming, opportunity looming and the socio-political climate of the world becoming slowly more tense by the day, it’s times like this it’s more important than ever to stop and reflect about the present.
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2017 Vision

Inside

Media World Convention
The first music activation in history where the crowd in fully in control of the show. — Heineken – The Takeover: ‘The set belongs to the crowd’
— Décrocher la Lune: The date of the sun with the moon

Out of context

Timo Kiuru — THE UNTHINKABLE: Experiential marketing in 2017
Tom Eatenton — Looking to 2017
Julian Pullan — Looking to 2017
Fay Sharpe — Looking to 2017
Ali Turner — Looking to 2017

Story

EuBea goes globalby Salvatore Sagone

Live Research

LiveCom European Industry Survey reveals growth in first snapshot of the pan-European live communication industry ‘Widespread expectations of budget growth and strong agency position’ — First Pan-European LiveCOM Industry survey

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April 2017 edition in details